Together, We Build Connections, Opportunities and Legacies.
Our Mission
Enriching Communities
Our Niche
Vertically integrated real estate company
Vision
To be the real estate company of choice
Vision
To be the home builder of choice
The Foundation of Who We Are
People
We believe our people are our greatest strength. We encourage our people to pursue lifelong learning, share new perspectives, and empower them to challenge fearlessly in the pursuit of going a level above and doing the right thing.
Elevate
We strive to elevate the ordinary into the extraordinary in every action, every decision, and every community. We look for opportunities to go a level above, to elevate and evolve, encouraging innovation to consistently surprise and delight our stakeholders.
Passion
Passion drives our commitment to deliver our best work for the communities we serve. With love for what we do, we naturally go a level above, see obstacles as opportunities, and let our passion fuel our ambition to be the best.
Together, we go a Level Above
At Regional Group, our success has always been built on one simple truth. It starts with our people. Our PEP values — People, Elevate, Passion, are more than words on a wall. They’re the heartbeat of who we are and how we move forward together. When we put people first, we create a culture of respect, learning, and collaboration. When we elevate the ordinary, we challenge ourselves to think bigger, reach higher, and innovate boldly. And when we lead with passion, we bring purpose and pride to everything we do, from the homes we build to the communities we shape. Together, these values define us. They remind us that excellence isn’t a destination, it’s a daily choice. Let’s continue to live our values, lift one another up, and go a level above in all that we do.
– Sender Gordon, President & CEO, Regional Group
Meet The People Who Bring Our Values To Life.
Every month, we shine a spotlight on team members who embody the spirit of People, Elevate, Passion. Our PEP Monthly Award Winners represent excellence in action. Those who lead with empathy, drive innovation, and fuel our culture with passion. We celebrate their stories, achievements, and contributions to our shared success.
PEP Award Nominations
Do you know an employee deserving of recognition?
Submit your nominations here:
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Wendy Blaine
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November On site, Wendy is ready to help out when needed. Whether it’s cleaning the storage areas, site trailer or microwaves, she tries to always fit in a little extra help. |
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Paige Thomas Finance |
October Paige has been a great addition to the team. Her emails are thorough, and she is quick to respond. Thank you Paige from not only me but our trade partners. |
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Lindsay Pasch Sales & Design |
September In addition to maintaining her role in Design Studio, Lindsay has taken on some marketing responsibilities. She has consistently been super quick and efficient for any task I have reached out on. She is always so positive and enthusiastic about everything!! |
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Jessica Coyne Customer Care |
August Jessica’s support for Tobin to locate a lost item was truly next level, she went as far as to create lost notices and placed them around the office. Honestly, in a past life, she was probably an FBI agent, or at least head of the Calculator Crimes Division. |
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Sara McCarthy Sales & Design |
July Huge thank you for all your help with the trade event. Your efforts are noticed and greatly appreciated. Thank you for all you did! |
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Raunak Pandey Finance |
June Your perseverance, composure, and unwavering dedication set you apart. Your unique teaching style, calm leadership, and ability to lead by example have left a meaningful impact on interns and colleagues alike. |
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Elizabeth Shepheard Sales & Design |
May Following Tarion’s system update, Elizabeth made sure Customer Care retained access and that everything was properly configured. |
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Mahtab Rahchamani Finance |
April Thank you for all your support in keeping the team strong. Your attention to detail and proactive approach haven’t gone unnoticed. Keep up with the hard work! |
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Tracey Heymans Construction |
March Tracey is always willing to take a moment to explain a process, give me a tip or brainstorm the best way to approach new systems. I value her expertise! |
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Danielle Versluis Corporate |
February Thank you for always being 10 steps ahead and for consistently checking in with me! You are very much appreciated. You are always on top of everything needed. |
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Wesley Fenner Construction |
January He is an exceptional team player whose positivity and flexibility make him invaluable. Whether he’s tackling last-minute tasks, carpentry, or finding creative solutions, he always delivers with a smile. Simply put, the team wouldn’t be the same without him. |
Our People
Our Values
Our people are the heartbeat of who we are. Through stories and testimonials from our managers and team members, we share the experiences that shape our culture, the lessons learned, the pride in our projects, and the collective drive to go a level above. These authentic voices remind us that our greatest investment has always been, and will always be, our people.
Testimonials
Curious About PEP?
Start Here.
This section will answer the most common questions about the PEP program. How it works, how to participate, and how it recognizes outstanding contributions across our organization. From nominations to monthly awards, this will be your go-to hub for celebrating what it means to live our values: People. Elevate. Passion.
How does this impact communications with external parties?
We will start to incorporate our mission, vision and values into our external communications (e.g. on social media platforms and news articles or blogs).
Will this change my day-to-day work?
There will be no major changes to your daily tasks or responsibilities.
However, we encourage staff and managers to continue to incorporate our values into how teams are led and work is approached. It’s about shaping the mindset behind the work, not changing the work itself.
Why now? What prompted the change?
We wanted to align all our brands to foster a stronger sense of connection and teamwork. Being united as one team, and embracing our niche as a fully integrated real estate company, will enable us to differentiate ourselves in the industry and scale in the long run.
Who was involved? Was employee input considered?
Through a collaborative workshop, our executive leadership team explored what truly defines us, defining our shared identity into the refreshed values that now guide and inspire us moving forward.
A cross-functional working group—representing Construction, Customer Care, Design, Sales, Land, Finance, HR, and Property Management—has been driving this launch to ensure it reflects all departments. Ensuring that everyone can feel seen and connected to the values.
How does this affect me? Will performance management change?
The technical aspects of performance management remain the same.
However, our values will be integrated into Personal Success Plans to promote a people-centric mindset and recognize contributions that elevate our services.
What’s different? How do these new values compare to the old ones?
Our refreshed values — People, Elevate, Passion— distill the essence of our previous values. We have taken the time to ensure the old values from both Regional Group and eQ Homes are represented in these three new values. We now operate under one set of guiding principles that will make us stronger together.
How will we live out these values?
A cross-departmental working group, supported by the executive team, is leading efforts to bring these values to life as a company. As a start, they will be reflected in policies, employee awards, job postings, personal success plans, and our values landing page. We are also encouraging all team members to come up with ways they can bring them to life at work.
How will success be measured?
Success will be measured through:
- Company culture (is this measured by retention/turnover, internal promotions, etc.)
- Personal Success Plans
- Employee engagement surveys
Each person will live the values differently, but here’s what they can look like in action:
- People: Teamwork, thoughtful communication, people-centric mindset
- Elevate: Continuous improvement, personal growth, innovation
- Passion: Caring deeply, pride in your work, positive energy
Will training or tools be provided?
Yes. The values launch explained what the values mean and how they apply.
Managers and employees play a key role in bringing them to life, but there is no one way to live the values.
Managers will lead by example in making the values come alive, celebrating wins, and providing coaching along the way. We hope to see staff embodying these values, and join their managers in leading by example.
Values will be embedded into our annual PSP process, reviewed regularly and training provided on what to expect in the PSP process.
Will decisions (promotions, hiring, recognition) reflect the new values?
Absolutely.
- The Urock Awards will be rebranded as PEP Monthly Awards, with nomination criteria based on the values.
- HR will assess values alignment during phone screens.
- Promotion evaluations will include competencies tied to the values.
- Our Annual awards nomination criteria will be aligned to our values.
Will this mean new initiatives, policies, or extra work?
No additional day-to-day work is required.
Existing policies have been reviewed for consistency, but no new policies have been created.
“I’m confused. I thought I worked for eQ Homes. Now I work for Regional? Can you explain?”
You will continue to work for the entity you are currently employed. All we have done now is to bring a stronger sense of unity between the different entities that are under the umbrella company, through a common mission, aligned vision and values, to ensure we are all moving in the same direction.
Does this affect my department’s reporting structure?
No changes are being made to reporting structures.
Your team and management remain the same.
Is Josh Kardish still in charge of eQ?
Yes, Josh continues to lead eQ Homes.
Does this change my job description, role, or duties?
No, your job duties and role remain unchanged.
These are nice ideas, but how do they apply to my role?
Speak with your leadership team to explore how the values apply to your role.
In many cases, you’re likely already living them—being a team player, improving processes, showing a positive attitude, contributing ideas, and being reliable!